Understanding the needs of the contemporary grocery shopper
Shopping Frequency: Every two weeks
Time Spent: About an hour and a half
Preferred Stores: Costco or Sam’s Club
Delivery Usage: Occasionally uses when in a hurry
Plans grocery trip biweekly
Checks bulk needs and home inventory
"I want to stock up enough for two weeks"
None significant during planning phase
Bulk shopping list templates
Inventory reminder systems
Chooses between Costco or Sam’s Club based on needs
"Where can I get the best deal on bulk items?"
Potentially limited to stores that require memberships
Price comparison for bulk items across warehouse stores
Spends 1.5 hours in store
Shops in bulk
Walks through warehouse layout
"This will last me a while"
"These prices are good for bulk"
Shopping takes a long time
Navigation tools for warehouse-style stores
Waits in checkout line unless using mobile scan feature
Pays for groceries
"I wish all stores had mobile scan like Sam’s Club"
Dislikes waiting in lines
Stressed about spending money
More widespread mobile scanning and app-based checkout
Budget tracking at point-of-sale
Loads and stores bulk groceries at home
"I’m set for a couple weeks"
None mentioned, though storing large quantities might be a concern
Bulk storage tips
App reminders for perishables
Shopping Frequency: Once a month
Time Spent: Around an hour
Preferred Stores: Walmart/Safeway/Target
Delivery Usage: Never for groceries, uses DoorDash 5 times a month
Makes monthly shopping list
Decides which store to visit
"I need to plan carefully since I only go once a month"
May need to remember a lot of items for a full month
Monthly planning tools or budget calculators
Chooses between Walmart, Safeway, or Target
"Which store will have everything I need today?"
May need to visit multiple stores
Store inventory comparison tools
Spends around an hour in store
Navigates store layout
Selects items
"What was on my list again?"
"This seems expensive"
Concerned about prices
Prices don't include taxes until checkout
Real-time price/tax calculator
Interactive shopping list that matches store layout
Waits in line
Discovers final price with taxes
Pays for groceries
"The taxes make it more expensive than expected"
Surprised by final price after taxes
Pre-checkout price calculator with tax estimation
Express checkout options
Transports groceries home
Stores items for a month
"Hope I bought enough to last the month"
May run out of items before next monthly trip
Pantry management tools
Small-item delivery service for emergencies
Shopping Frequency: Twice a month
Time Spent: 1-2 hours
Preferred Stores: Fresh Market (primary), Meijer (for non-food items)
Delivery Usage: Never uses grocery delivery services
Creates bi-weekly shopping list
Plans visits to multiple stores
"I need to figure out which items to get at which store"
Needs to plan for multiple store visits
Multi-store shopping list organizer
Visits Fresh Market for food items
Visits Meijer for non-food essentials
"I wish one store had everything I need"
Time consumption visiting multiple stores
One-stop shopping with quality produce options
Spends 1-2 hours shopping
Carefully selects produce and meat
Navigates crowded store
"This produce doesn't look fresh"
"It's too crowded in here"
Crowded stores
Poor quality or out-of-stock produce/meat
Slow restocking
Real-time inventory monitoring
Produce quality ratings
Less crowded shopping paths
Waits in long checkout lines
Pays high prices for groceries
"These lines are taking forever"
"These prices are so high"
Long wait times at checkout
High prices
Mobile checkout options
Value transparency
Queue management system
Transports groceries home
Stores items for two weeks
"I hope the produce stays fresh"
Produce may spoil before next shopping trip
Produce freshness tracking
Storage optimization tips
Shopping Frequency: Once a week, sometimes twice for last-minute items
Time Spent: Around 45 minutes
Preferred Stores: Walmart
Delivery Usage: Once every few months
Creates weekly shopping list
Decides on Walmart as primary store
"Walmart has everything I need in one place"
Occasionally needs last-minute items mid-week
Predictive shopping list based on previous purchases
Consistently shops at Walmart
Values convenience and affordability
"I like having everything in one place at affordable prices"
None significant in store selection
Loyalty rewards for consistent shoppers
Spends about 45 minutes shopping
Personally selects produce
Navigates store layout
"I need to backtrack to get items I missed"
"I want to select my own produce"
Unintuitive store layout causing backtracking
Items sometimes out of stock
Optimized shopping path based on shopping list
Real-time inventory alerts
Waits in long lines, especially on weekends
Checks out all items
"These weekend lines are so long"
Long checkout lines, especially on weekends
Queue prediction and management
Expanded self-checkout options
Transports groceries home
Stores items for the week
May need to make additional trip for forgotten items
"Did I remember everything I needed?"
Sometimes forgets items, requiring extra trips
Smart shopping list that learns from past forgotten items
Quick delivery option for forgotten essentials